About
To support and celebrate India's performing and literary arts through a portfolio of major cultural festivals and initiatives.
The Mahindra Group is one of India's most active corporate patrons of the arts, presenting a wide portfolio of cultural festivals and initiatives across theatre, music, dance, literature and heritage. Its flagship cultural properties include the Mahindra Excellence in Theatre Awards and festival, the Mahindra Blues Festival, the Mahindra Kabira Festival celebrating the poet Kabir at Varanasi, the Mahindra Sanatkada and other music and roots festivals, and literary and heritage initiatives, together forming one of the largest privately supported cultural festival ecosystems in the country.
Beginning in the mid-2000s, the Mahindra Group built a distinctive approach to cultural patronage centred on presenting and branding major festivals rather than only grant-giving, creating flagship events such as the Mahindra Excellence in Theatre Awards, the Mahindra Blues Festival and the Mahindra Kabira Festival. Over the years these initiatives have provided national platforms for theatre, music and literature and have supported artists and traditions across genres, making the group a prominent and visible corporate patron of the Indian arts.
The Mahindra Group is one of India's foremost corporate patrons of the performing and literary arts, notable for a large portfolio of festivals that provide national platforms for theatre, music, dance and literature.
[Atlas Perspective] Profiled as an Institution with the role of Funder in the Cultural Philanthropy field. The Mahindra Group's cultural initiatives fund and present major festivals across the arts, connecting it as a funder and organiser to many festivals and artists in the Culture Atlas.