About
To engage with colour, design and decor culture in India, alongside its corporate social-responsibility programmes.
Asian Paints, India's largest paint company, has through its brand and business long engaged with colour, design and home-decor culture in India, and through its corporate social-responsibility work has supported community development. Its connection to the cultural sphere is principally through design, colour and decor rather than a dedicated arts-funding programme.
Founded in 1942 and grown into India's largest paint company, Asian Paints built a strong association with colour and design in Indian homes, and has engaged with design culture and community development through its brand and CSR work, though it is not primarily an arts funder.
Asian Paints' cultural connection lies principally in design, colour and decor culture, with limited dedicated arts funding.
[Atlas Perspective] Profiled as an Institution with the role of Funder. Asian Paints' cultural engagement centres on design and colour culture rather than a dedicated arts-funding programme; specifics should be verified against the company's own communications.